Is social media a fit with our industry? Absolutely! A quick query at www.mashable.com of "real estate social media" will net you plenty of reading material. There are several ways to take advantage of social media's might in our industry and one is to post your listings and their activity on your social profiles. At UCvirtualassistant, through the incorporation of source counters we have seen live results of utilizing social media for listing publishing and watching the different ways it can work to your advantage. For example, social media is a great way to announce a new listing, just ask Tonya Michael of United Country Michael & Associates. "Recently, after posting a listing on my Facebook profile, I immediately received an inquiry from someone in Virginia who planned to locate to our area, via Facebook, we communicated, scheduled a showing.. I wrote a contract on the property that weekend and had a competing offer. My sellers were ecstatic, my buyer's dreams came true, and of course, I am very pleased. The buyer and seller's positive comments about me on their profiles have resulted in my receiving several other clients." At UCvirtualassistant we conducted a short study of listings that we've built for clients and published to social media. We analyzed the traffic driven to these listings and found that the immediate views were driven from.. you guessed it, Facebook. Another useful method of social media is to stay engaged with the public. People are constantly posting their status and your "like" or response to those is an easy way to keep your name in front of those dedicated social media users. Awareness and name recognition is a fantastic way to be considered when it comes time to hire an agent. Staying engaged with your pool of potential clients is vital and social media is a fun, easy way to do so. Its being used successfully by several United Country agents and is certainly a communication platform that it here to stay. So, if you not on there, get there. If you already there, then post those listings, post your contract pendings, post your solds, tell'em Happy Birthday and "like" those statuses...you will reap what you sow.
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