What is a confidential? What are they used for? Why are they so important?
As a United Country Agent or Broker there is no doubt that you should know the answers to these important questions. Although, I still wanted to share what I have learned over the years. I am someone that likes to explain things by using examples (don’t know why that is...have done it all my life).
Lets say you go to your office every morning at 9:00am, you grab a cup of coffee or tea and sit at your desk. Then for some reason EVERY morning, Monday thru Friday, like clockwork there is a knock at the front door to your office at 10:00am. The person(s) knocking is ALWAYS someone interested in one of your listings, a particular property type or needs YOUR help to find them the home of their dreams.
Well...wouldn’t that be the icing on the cake...potential buyers coming to you every single day at 10:00am!
If you know what a Confidential is then you already know that the example I just used is actually true! Yes...EVERY morning you DO have potential buyer coming to YOU...but...via email because around 95% or more are from another state and cannot physically knock on your front door.
United Country spends millions each year since 1925 on advertising. When a potential buyer calls the Home Office they capture as much information as they are willing to give. Potential buyers call and ask YOU to help them with their real estate needs. The next day they are sent to YOUR office for YOU...they are now a Confidential. United Country has over 300,000 Confidentials in their data base that it nurtures every day.
So..EVERYDAY..when that potential buyer comes knocking on your door...what do you do?
Have you been answering? Have you been calling? Have you been emailing?
Soon I will be writing another Blog entry to talk about . . .
OK - Now I know what a confidential is but how do I get to it and what do I do with it once I have it?
